User behavior Articles — Atticus Li

Atticus Li

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User behavior

Articles exploring user behavior through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.

3 articles

first session Mar 28, 2026 9 min read

The First Session Drop-Off: What Happens in the First 5 Minutes That Determines Everything

The majority of users who will ever churn do so within minutes of their first session. This article examines the behavioral science behind first-session abandonment, from cognitive overload to expectation mismatches, and provides a framework for diagnosing and addressing the critical moments that determine long-term retention.

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The First Session Drop-Off: What Happens in the First 5 Minutes That Determines Everything

feature adoption Mar 28, 2026 9 min read

Feature Adoption Curves: Why 80% of Users Ignore 80% of Your Product

Most SaaS features go unused by most users. This isn't a failure of feature design — it's a predictable pattern driven by cognitive load, habit formation, and the economics of attention. Here's how to work with it.

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Feature Adoption Curves: Why 80% of Users Ignore 80% of Your Product

cohort analysis Mar 28, 2026 8 min read

Cohort Analysis for Non-Analysts: Seeing Patterns Your Dashboard Hides

How grouping users by acquisition date reveals retention, engagement, and revenue patterns invisible in aggregate data. A behavioral lens on why cohorts expose the truth that averages conceal.

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Cohort Analysis for Non-Analysts: Seeing Patterns Your Dashboard Hides

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